Penned & illustrated my first “book” at age 7 to the delight of my librarian grandmother. Things got interesting when I tried to sell the book during church. Customer empath. Bias for action.
Launch a Content Marketing Program Quickly: A 10-Step Process | MarketingProfs
Indecision, internal power squabbles, and fear of shipping can paralyze some companies from making true headway with a content marketing program.
Need Inspiration For Your Content Marketing? Look No Further.
How to build a spark file of idea nuggets you can tap into to create useful content for readers.
Tips For Choosing The Best CoWorking Space For You
For solopreneurs and those working in the tech and creative spaces, delivering good work on schedule is an operational imperative. Finding the right place to do that may be tricky, though.
How Has Content Marketing Valuation Matured?
An interview with author and senior content strategist Liz Bedor offers a glimpse into the nitty-gritty work of measuring content marketing success.
How Public Speaking Can Increase Your Credibility And Help You Land That Next Gig
Whether you freelance or are part of the traditional workforce, you share these truths: distinguishing yourself and connecting with other professionals is elemental to your career velocity.
5 B2B Instagram Feeds Worth Following
Businesses have always looked for creative ways to make buyers aware of their products. These 5 B2B brands follow some important lessons for keeping Insta feeds interesting, relevant, and on brand.
How Your Startup Can Overcome Content Marketing Challenges
Content marketing is a long game. Startups shouldn't wait to allocate resources to a program that will grow awareness, build online presence, and feed the information needs of prospects.
How to Create Emails Your Customers Won't Delete
Email marketing boosts content marketing efforts, has staying and sharing power, and provides a direct communication link with end users. But how can it be more useful to readers?
B2B Video Marketing Done Right
B2B video is a valuable marketing tactic. Learn what makes a good business video and see a wide variety of examples across several industries.
2 Lessons Marketers Can Learn From Star Wars
Want to make a big marketing impact this year, start with shoring up your brand’s backstory, and move on to planning digestible bites of messages and material that transcend linear conversion paths. And, if you need a little inspiration on how to do so, look no further than Star Wars!
Why Your 2nd Hire Should Be A Copywriter
Outsourcing your startup's copy on the cheap? Bad idea, baby. Good messaging is a catalyst for awareness, trust, and the holy grail...sales.
Project Management Is The New Black
Big, hairy, audacious ideas are worthless without a master project manager.
Who Is Your B2B Customer & How Do You Find Them?
Don't let your targeting and marketing efforts fly wide right of your goal. There are some free, readily available resources for understanding who your customers are and what information needs they have.
How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps
How can you ensure your product or service will be thoughtfully, intentionally chosen? What steps can be taken so your brand is the solution buy-ready prospects gravitate to in their time of need?
Give Local America: Hope Project
Spotlight on the Michigan non-profit The Hope Project, a #GiveLocal15 participating organization helping sex trade survivors re-enter society successfully through therapy and advocacy services. Give Local America is a project of Kimbia.