Heather Rast

Indecision, internal power squabbles, and fear of shipping can paralyze some companies from making true headway with a content marketing program.

How to build a spark file of idea nuggets you can tap into to create useful content for readers.

For solopreneurs and those working in the tech and creative spaces, delivering good work on schedule is an operational imperative. Finding the right place to do that may be tricky, though.

An interview with author and senior content strategist Liz Bedor offers a glimpse into the nitty-gritty work of measuring content marketing success.

Whether you freelance or are part of the traditional workforce, you share these truths: distinguishing yourself and connecting with other professionals is elemental to your career velocity.

Businesses have always looked for creative ways to make buyers aware of their products. These 5 B2B brands follow some important lessons for keeping Insta feeds interesting, relevant, and on brand.

Content marketing is a long game. Startups shouldn't wait to allocate resources to a program that will grow awareness, build online presence, and feed the information needs of prospects.

Email marketing boosts content marketing efforts, has staying and sharing power, and provides a direct communication link with end users. But how can it be more useful to readers?

B2B video is a valuable marketing tactic. Learn what makes a good business video and see a wide variety of examples across several industries.

Want to make a big marketing impact this year, start with shoring up your brand’s backstory, and move on to planning digestible bites of messages and material that transcend linear conversion paths. And, if you need a little inspiration on how to do so, look no further than Star Wars!

Outsourcing your startup's copy on the cheap? Bad idea, baby. Good messaging is a catalyst for awareness, trust, and the holy grail...sales.

Big, hairy, audacious ideas are worthless without a master project manager.

Don't let your targeting and marketing efforts fly wide right of your goal. There are some free, readily available resources for understanding who your customers are and what information needs they have.

How can you ensure your product or service will be thoughtfully, intentionally chosen? What steps can be taken so your brand is the solution buy-ready prospects gravitate to in their time of need?

Spotlight on the Michigan non-profit The Hope Project, a #GiveLocal15 participating organization helping sex trade survivors re-enter society successfully through therapy and advocacy services. Give Local America is a project of Kimbia.